Cardinal HallNo open loops.
Customers slip out of a dealership through the gaps between its systems: the lead nobody called, the buyer left waiting alone, the promise nobody kept. Cardinal Hall builds the tools that close each one.
on every lead
can land in
audited by hand
See How It Fits Together
One dealership floor, from the first lead to the last promise: what each tool does and where it sits, in under three minutes.
Three Places a Sale Quietly Goes Wrong
None of these show up on a sales report. Each one costs a deal, a survey, or a referral, and each one happens between two people who both assumed the other had it.
The Lead Nobody Works
Exports pile up with thousands of rows and no order. Reps work whoever they remember, and the best opportunity in the file sits untouched because nothing said it was the best.
Closed by Cardinal Verified
The Buyer Who Waits Alone
Between yes and the keys, a customer passes through sales, the desk, F&I and prep. Nobody watches the whole handoff, so nobody notices they have been sitting alone for forty minutes.
Closed by Cardinal Relay
The Promise Nobody Keeps
Second keys, floor mats, touch-ups, stips and titles. Written on a carbon form, owed by four departments, owned by none of them.
Closed by Cardinal Owe
The Tools
Each one closes a single loop and runs beside the CRM and DMS you already have. Nothing gets replaced.
Cardinal Verified
LiveScores every row of a CRM export against 45 checks and sorts it into seven published tiers, so reps call the right customer first with the reason already written down.
- Built around the Mastermind export format; recognizes VinSolutions, DealerSocket, CDK and Tekion column names too, with mapping to confirm on first use
- Your file is scored in your browser and never sent to us
- Every tier assignment shows the reasons behind it
Cardinal Relay
Open for PilotA live board for every sold customer, from yes to the keys. It shows who has the customer, how long they have waited alone, and whether the car is ready, and warns the right person before the wait turns into a walk.
- A tower board, a desk console, and a phone view for each salesperson
- Amber and red alerts that escalate if nobody answers
- Stores a first name and last initial, and nothing else about the customer
Cardinal Owe
Open for PilotEvery promise attached to a delivered deal, in both directions, with an owner, a due date and a clock, until it is actually done.
- Replaces the three-part we-owe form with a printed sheet that still gets a real pen-and-paper signature - the store keeps that signed page, same as before
- Parts, service and F&I each see only what they owe
- Drafts the customer update so your team sends it from the store's own number
Run a Lead Through the Checks
Enter any deal and see what Verified would hold, suppress, send back for verification, or flag before a rep ever dials. It runs the published checks from the rules page. How the leads that pass get ranked stays inside the app.
Built from the published checks only. Inside the app, every lead that passes is also scored and ranked into Work First, Work Next, Watch or Low Priority, and each store can tune the standards to its market.
Find your open loops before anyone sells you anything
About ten minutes of questions on how your store actually runs. Answer what you know and mark what you don't. We read it and tell you which loop to close first, and whether a tool would even help.
What We Choose Not to Collect
The platforms you already pay for collect everything they can. We built the other way, because the less we hold, the less there is to lose.
Your Lead File Stays with You
Cardinal Verified scores the export inside your browser. The file is never uploaded to us.
A First Name and a Last Initial
Relay and Owe identify a customer by first name, last initial and stock number. No phone numbers or addresses. Owe records the dollar amounts a deal promises, like a down payment still owed. Neither holds Social Security numbers, full account numbers, driver’s license numbers, or credit reports and scores.
No Ads, No Trackers
This site sets no cookies and loads nothing from anyone else. We don't sell data or share it for advertising.
Built on the Floor
Cardinal Hall started with a sales professional at a franchise dealership in eastern North Carolina, auditing more than 4,600 lead records by hand and watching the same customers fall through the same gaps every week.
Every tool here began as a fix for something that went wrong in front of a customer, and Relay and Owe are offered as a free pilot on your own sales floor before anyone pays.
- Founder
- Cameron Helt
- In automotive retail since
- 2019
- Certification
- Kia Master Certified
- Based in
- North Carolina